Use case
Speed to lead: answer every inbound lead in minutes, not hours
Inbound leads cool fast. The firms that respond within an hour are far more likely to qualify a lead than those that wait, yet most respond much later or not at all. ClozQ alerts the owner the moment a lead arrives and hands them a reply with real meeting times.
What the research says
Harvard Business Review's audit of 2,241 US companies found that only 37% responded to a web lead within an hour, 23% never responded, and the average response took 42 hours. Firms that reached the lead within an hour were about seven times more likely to qualify it than those that waited longer.
The studies are old, but newer secret-shopper tests show the same pattern: most B2B teams answer slowly, and many don't answer at all.
Why HubSpot's lead response time can look better than reality
HubSpot's lead response time property measures the time from owner assignment to the owner's first qualifying engagement. Time spent before routing, and leads that were reassigned, don't show. ClozQ measures from the moment the form is submitted to the first human touch.
How ClozQ helps
- Alerts the lead owner within seconds of a new high-fit lead
- Includes a short snapshot of the lead and a drafted reply with real open times
- Flags demo forms submitted without a booking
- Shows your true speed to lead in the free audit
Frequently asked questions
What is speed to lead?
Speed to lead is the time between an inbound lead's request (such as a demo form) and the first human response from your team.
What's a good lead response time?
Minutes, not hours. Research consistently shows the odds of reaching and qualifying a lead fall sharply as response time grows.